Recently, we rebranded and redesigned the website for ADHD Nutritionist. We first partnered with Becca a few years ago, and this time we aimed to give her brand a polished, professional look. We designed the project around a vibrant yellow and purple palette that resonates with many ADHDers, and we made the brain a clear focal point of the brand. Keep reading to see how we brought this project to life!
Who is the ADHD Nutritionist?
Rebecca King is the ADHD Nutritionist. She initially found our team from Instagram and since then, we’ve followed and supported her online. When she reached out to us a second time to nail down her brand and Squarespace website, we were too excited.
Her ideal client is someone that’s like herself; ADHD adults who want to heal their relationship with food. An additional layer of Becca’s approach to nutrition is that she does not believe or participate in diets, shame or overwhelm around food decisions. If you haven’t seen our portfolio, we have several other dietitian projects who follow this same belief system.
Why is it important to have a professional branding for your private practice?
Many dietitians in private practice are unsure of why they need branding. We like to be an advocate for brand design because it actually helps our clients to get clearer on who they target, which then makes marketing easier.
Before we dive into anything design-wise on a project, we take a deep dive into our clients. We review their hobbies, preferences and value systems and ensure this is reflected in their messaging. From there, we review their target audience so we can make every design decision with them in mind.
You may consider professional branding a want for your private practice. You want to look good, duh. However, as you scale and grow, you’ll find it’s a lot more than just looking good. It’s about communicating value, professionalism and expertise on your specialty. With the growth of social media and AI, it’s important to differentiate yourself from other “wellness influencers” who do not have the credentials that our clients do.
Branding is also about having visual assets to use at your disposal so that anytime you create content, it’s fun and looks good!
Project Overview for ADHD Nutritionist
For the duration of this post, we’ll be discussing the entire project from start to finish for the ADHD Nutritionist.
Branding Design for Becca King
Although we worked with Becca in the past on a smaller scale brand for her practice, we asked her to complete an updated version of our intake questionnaire. This ensured our team aligned with her ideal client and followed Becca’s color preferences moving forward.
Before even looking into the questionnaire, we knew that her staple purple and yellow had to be included! This is a great thing Becca has going for her; her brand is already associated with a certain color which is great for brand awareness. Basically, anytime anyone sees this color – they think Becca.
Upon completion of the brand, Becca now had a suite of visual assets to utilize in her PDFs, handouts, email marketing and social media. Before working together, she was not being consistent on socials with anything other than her colors.
Squarespace Website Design for a Dietitian
The fun part of being a brand designer is getting to execute it in “motion” on a website. Our brand and website designer Madison handled this project so well! Becca already had an existing Squarespace subscription with a website that she didn’t really market. So, we gained access into her account and began development there.
There’s a lot of chatter in the dietitian world that you have to be on a WordPress website in order to perform well on Google Search. While we do love WordPress, we understand it’s not the best platform for every client we have. We encourage you to read our Nourishing NY client case study to see how they ranked on page one (and maintaining now on a WordPress site) with a Squarespace website several years ago.
As you navigate the ADHD Nutritionist website, you’ll find bright colors, bold typography and fun animations. Our most favorite part is the spinning brain as you initially hop onto the site.
Overall, we wanted this website to be very straightforward (as a nod to ADHD) while also making it feel like an “experience” to interact with it. We utilized arrows and other brand illustrations to point users to areas where we really wanted them to read.
Messaging and Copywriting on the ADHD Nutritionist Website
As a client of Studio Adagio, you gain access into our Website Copywriting Guide. This interactive workbook guides you with prompts that help you write your own website copy.
This is a great option for someone who does not want to invest in done for you copywriting at our studio or if you actually enjoy (and are good at) writing yourself. Becca opted to write her copy herself!
Throughout her website you’ll notice some location based, specialty and service based keywords. This is part of an exercise within our Copywriting Guide to get your brain used to writing website copywriting that is focused in SEO. We’d also highly recommend our SEO Checklist and our SEO & Blogging Guide if you are new to SEO.
What is important to include on your website?
As a private practice clinician, one thing you want to include on your website are your credentials. The rise of AI has made individuals feel that they can self-diagnose or educate themselves on topics that professionals specialize in. You need to display your credentials on your home or about page to clearly show that you are a licensed professional.
Secondly, we would recommend having an FAQs area. Becca chose to have two different FAQs pages like this ADHD specific one. This is showing to perform very well on Google Search right now because of AI. It’s important that you capitalize on this!
Lastly, simplify your Contact page. Your contact page needs to be straightforward and non complicated. This is the page where you’ll be converting users to potential clients. We’ve seen so many websites that have multiple methods of getting in touch with a practitioner. While in theory this sounds great to be accessible, it creates for a confusing user experience. Instead, we’d recommend either linking out to a discovery call or having a short application form. Either way, one is the best!
Ready to design your private practice website?
At Studio Adagio, we specialize in private practice clinician websites. We have an extensive portfolio of dietitians, therapists and other practitioners that we work well with. If you find yourself in this area of expertise and are unsure what you need – take our Private Practice Focus quiz before reaching out.
If you know we’re the right fit (if you’re reading this we know that you are, thanks SEO!), apply to be a client to hop on a discovery call to chat through your project at your earliest convenience.