Google Search Console VS. Google Analytics: Why You Need Both and How To Set Them Up On Your Site
If you’ve ever heard someone talk about SEO (Search Engine Optimization), then you’ve likely heard that conversation paired with the talk of things like Google Search Console vs. Google Analytics. And if you’re not the techy type, it might’ve made your eyes glaze over. Trust us, we get it! In our brand and web design […]
What to Avoid After Launching Your Branding for Private Practice
Launching your brand is a huge milestone, but branding for private practice doesn’t stop once your website or brand goes “live”. As your practice grows, it’s easy to fall into common mistakes that weaken your brand and confuse potential clients. From slipping consistency to outdated messaging, these pitfalls can quietly hold back your growth. In […]
How to Use World Mental Health Day in Your Mental Health Marketing Strategy as a Private Practice
Marketing your private practice as a mental health professional can sometimes feel uncomfortable, because after all you’re in the business of care, not sales. But that doesn’t mean your mental health marketing has to feel gimmicky or slimy. When done thoughtfully, your strategies for marketing your mental health services can be about connection, education, and […]
Designing for Growth: Branding for Private Practice as You Expand
If there’s one thing I want you to take away from this post, it’s this: branding for private practice is not just about making your logo pretty. As a clinician in a highly professional environment, your brand will communicate a lot about your trust, values, professionalism and future growth. DIYing your branding is okay, until […]
Local SEO for Therapists: How to Attract Nearby Clients
Have you ever started googling something, like a restaurant or nail salon, and without even finishing your sentence, Google suggests the phrase “near me”? That’s because when people are searching for a physical location, they are typically looking for a local option. And the businesses that get shown in the results of those “near me” […]
Try These Pinterest Marketing Strategies for Your Private Practice
When you think of Pinterest, you probably think of decorating ideas, recipes for your next family meal, or a step-by-step guide for that DIY project you’ve set your mind to. But Pinterest is so much more, especially for business owners, including private practice clinicians. In fact, the platform has become a powerful place to showcase […]
Why Your Client Onboarding Process Is So Important for Your Private Practice
When someone inquires to work with your private practice, whether you’re a therapist, nutritionist, or another type of healthcare professional, your client onboarding process can really make or break the relationship. While your services might be the reason they inquired, the way you welcome, guide, and prepare them in those first few interactions sets the […]
Bright, Bold, and Kid-Friendly: Speech Therapy Website Design for ChiKids
Catherine is the owner and founder of ChiKids Speech & Feeding Therapy. While she wasn’t sure that a rebrand is what she needed at the time, she did know her speech therapy website design needed help. Catherine is determined to help parents overcome feeding challenges such as picky eating to speech delays in hopes to […]
How To Market Your Private Practice With Different Types of Content
When you started your private practice, whether you’re a therapist, nutritionist, or another type of healthcare professional, you likely had one goal in mind: help people through the specific services you offer. But over time, you probably realized that great services alone aren’t enough – knowing how to market your private practice effectively is just […]
