When Michaela, founder of Michaela Moves Well, needed a cohesive brand and a professional Squarespace website, fast, we recommended our VIP Website Day. In just one day, we launched a strategic and stunning Squarespace website that reflects her values and connects with her ideal clients. In this blogpost, we’ll be reviewing this process and how the website turned out!
A Beautiful Squarespace Website in Just One Day
Let’s chat more about our VIP Website Full service! Most clients who book this package are new into practice and need a website up quickly. After hopping on a discovery call to learn more about her goals, we knew that a Squarespace website in one day would be perfect!
Here’s the criteria we use to determine if our VIP Website Full is for you:
- Brand new into private practice – newly launched or less than a year
- Don’t have a ton of content and only need 5 pages or less
- Do not anticipate needing an online shop
- You aren’t technologically savvy
- You’d like a website done yesterday
If you meet a few of these criteria – keep reading below!
Why We Chose Squarespace for Michaela’s Website
Before we actually dive into our project, you’ll already know what platform we plan to develop your website on. This is never a one-sided decision, as it’s ultimately yours, but we do want to pitch our professional opinion in!
We chose Squarespace for Michaela’s website because she had a very simple website through a scheduling platform prior. With this in mind, we knew that something that was easy navigable was key. We tend to lean on Squarespace for clients who aren’t as technolgically savvy or if they’ve never had a website before because of it’s easy to use backend.
A big plus of Squarespace is that there’s no maintenance or upkeep (like updating plugins) like there is on WordPress. Many clients are relieved when they hear this!
Branding + Website Strategy: Designing With Intention
Both branding and website design have strategy and meaning behind its creation. Because of this – we have to research and consider all of our criteria before diving into the visuals.
Branding for Michaela Moves Well Squarespace Website
The Michaela Moves Well branding is supposed to feel energetic while also meshing refinement. Most of our clinician clients tend to want the same thing: to be seen as a clinical professional while also feeling relatable and noticeable.
To ensure we depict this correctly, we first look at our clients ideal clients. We ask them:
- What does your ideal client like to do?
- Where do they shop?
- Why might they struggle to work with you?
- What can you give them that they desire?
The answers to these questions help us to get to know (and become) the person you are trying to attract, so that we can target visually something they’d love.
For the Michaela Moves Well brand, our designer chose to keep the refinement in the typography. She chose an elevated serif font and paired it with connectivity in the letters to actually give the words some visual movement.
To bring in the energetic piece, we decided to go with gradient textures. Gradients scream fun, funky energy. They can also be used very subtly on the website or in social media graphics. We didn’t want anything too overbearing!
Website Planning
The branding process usually gives us a good idea on how the website will look and feel like. However, with Michaela, we wanted to ensure we made the user experience very clear when talking to either fertility clients versus osteoporosis clients. To do this, we visually crafted separate icons for them. On the website, we utilized the icons and actually split her services page in half.
Some other things we wanted to consider on this website were:
- Positioning Michaela as a trusted, credentialed professional in her specialities
- Clearly separating out her services to directly speaking to who they serve
- Showcasing real, testimonials to create relatability
The Final Squarespace Website Reveal
The final squarespace website for Michaela Moves Well is simple, clean and vibrant with the use of her branded elements.
As a reminder, this was our VIP Website Full package. This website was completed in one business day with website copywriting written by the client herself. Michaela utilized our easy-to-follow copywriting guide that is plug and play for all clinicians.
Here’s a quick breakdown of our VIP Website Full process:
- Kickoff Day: We email you to say your project is beginning!
- First Touch-Base: We email you around noon to show your first iteration of your website. This includes all pages. At this time, we will also ask you any questions or clarifications we’d need to complete the website design. At this time, we give clients one hour to review their full website and provide us feedback.
- Feedback & Revisions: Our team begins implementing the revisions that clients have requested.
- Final Website Review: Around early to late afternoon, our team again sends the full website with revisions included. This is considered your last time to look, add or change anything you see!
- Launch Prep: Our team implements any last minute revisions and begins prepping for launch. We complete our quality assurance tests, SEO and make your website live on the domain!
- Launch: We deliver a final email communicating that your website is now launched and provide you with your client support items so that you feel supported with your new website.
Launch Your Squarespace Website Without the Wait
Our 5 page website is for private practice clinicians who are new in practice, need a website up fast or don’t have the content for a 10 page website.
In this project, we completed a branding with 5 page Squarespace website. In total, this process took around 2 weeks with the website taking only one business day.
If you find yourself interested in this process, please review our website design services and book a call with our team. From there, you can learn more about our pricing, payment plans and how working together may look!
