When you think of Pinterest, you probably think of decorating ideas, recipes for your next family meal, or a step-by-step guide for that DIY project you’ve set your mind to. But Pinterest is so much more, especially for business owners, including private practice clinicians. In fact, the platform has become a powerful place to showcase your expertise, grow visibility, and connect with potential clients when you use the right Pinterest marketing strategies.
As a private practice owner, you know there are countless ways to market your business, but Pinterest may not have crossed your mind yet, and honestly, I get it! It’s one of those platforms that can leave you wondering… what exactly should I post on there? And better yet, WHY should I post on there?
All great questions, which is why in this blog post we’re diving into Pinterest marketing strategies for private practice clinicians, including why it works, what types of content to pin, and best practices for using Pinterest as a marketing channel for your business.
Why Pinterest Marketing Works for Private Practices
There are a few industries where Pinterest marketing feels like a no brainer. Think interior designers, fashion brands, food bloggers, or wedding professionals. These are all industries that are highly visual where their audience is obviously very inspired and motivated by imagery.
But what many private practice clinicians don’t realize is that Pinterest can be just as effective for you, too. While your work may not seem “visual” at first glance, it’s important to realize that the platform thrives on educational graphics, wellness tips, and inspirational content, all of which align perfectly with the services you provide.
In between their searches for “fall home decor” or “easy weeknight meal for a family of 4,” your ideal client might also be searching for “wellness tips for a busy mom,” “how to manage anxiety naturally,” or “healthy snack ideas for picky eaters.”
The point here is that Pinterest is full of people looking for solutions to REAL problems that you, as a private practice owner, can help solve.
The best part is that Pinterest is not like your typical social media platform. Instead of posting content that disappears in a matter of hours or days, Pinterest functions more like a visual search engine, giving your content a much longer shelf life by continuing to drive traffic to your website or blog months (or even years) after you post.
Overall, when you decide to use the platform for your private practice and implement a few specific Pinterest marketing strategies, you can create long-term visibility without requiring you to constantly churn out new content.
How to Use Pinterest Trends to Guide Your Pinterest Marketing Strategies
Now that you know why Pinterest marketing works as a private practice owner, you’re probably wondering how to even know what type of content to pin. And this is where I want to give you some GOOD NEWS! Marketing on Pinterest isn’t about reinventing the wheel.
If you’re already creating content for other platforms, most of the time you’re simply going to repurpose that content in a way that works for Pinterest specifically.
But before we get into the specific types of content to share on Pinterest as a private practice clinician, let’s talk about one of the platform’s coolest features: Pinterest Trends.
This free tool shows you what topics are currently gaining traction on the platform, so you can create content that aligns with what people are actively searching for.
For example, in the fall, searches for “stress management tips” or “journaling prompts” might spike as people head into a busy season. In January, phrases like “goal setting” or “healthy routines” often trend.
By tailoring your content to meet these seasonal searches, your pins have a better chance of getting discovered.
But remember: even when you discover what people are searching for through Pinterest Trends, it doesn’t always mean you have to go create new content. Oftentimes, you’re simply looking for overlap between trending topics and the services or resources you already provide.
This ensures that your Pinterest marketing strategies feel authentic to your practice while also boosting your visibility!
Types of Content to Share on Pinterest as a Private Practice Clinician
As mentioned earlier, your ideal audience as a private practice owner will likely be using Pinterest to search for mental health support, health and wellness tips, and overall strategies to improve their daily life.
With this in mind, the key to your Pinterest marketing strategies as a private practice is to pin content that not only educates, but also inspires, motivates, and provides tangible tips that your audience can put into real action.
Here are some of the most common content types for you to utilize for Pinterest:
Blog Posts
In an ideal world, you’d already be creating valuable and SEO-worthy blog content for your practice (and if you’re not, Studio Adagio can help you change that).
If you ARE already publishing blog posts on your private practice website, congrats! The hard part is already done and now all you have to do is create a supporting Pin graphic to effectively share that blog post to Pinterest.
Example Blog Post Pin for Our Studio:
Free Resources or Lead Magnets
In addition to blog posts, you likely already have a few free resources or lead magnets created for your private practice. Whether it be a type of checklist, journal prompt, or guide that helps solve a problem your audience is experiencing, all of these are examples of pinnable content that directly links back to your email list.
Inspirational Quotes or Affirmations
Since Pinterest is such a visual platform, you have the opportunity to create simple, but highly shareable Pins that include inspirational quotes, affirmations, or motivational lines that help position your brand in a positive and encouraging way.
Example Inspirational Pin for Our Studio:
Service Promotion
Lastly, let’s not forget one of your main goals when it comes to marketing on any platform: growing your private practice and booking more clients. A huge misconception about Pinterest is that you can’t generate leads directly from the platform, but when done correctly, you absolutely can!
By creating pins that highlight your services, explain what you offer, or lead to a consultation booking page, you can guide potential clients from inspiration to action. Well-designed pins paired with clear calls-to-action make it easy for people to discover your practice and take the next step toward working with you.
Best Practices for Marketing On Pinterest For Your Private Practice
As with anything, when you decide to use Pinterest as a marketing channel for your private practice, you want to make sure you’re doing so in a way that’s effective and will set you up for true success on the platform.
While showing up on the platform is important, it shouldn’t be something you do just to check a box and hope for the best. Instead, you want to follow a few best practices so that your Pinterest efforts can truly pay off, including:
Pin Consistently
As a private practice clinician marketing your business in various ways, you probably already know that good things take time. It’s rare to see an influx of clients overnight just because you posted on social media once – that’s just not how growth works!
Pinterest works the same way. Similar to blogging and SEO, it’s a long-game strategy that compounds over time the more consistently you do it. Pinning a few times each week keeps your account active and helps grow your reach.
And I know… that can feel like a lot! But remember: the good news is, with Pinterest, you’re not starting from scratch. You already have the content you need, you’re just tailoring it for the platform with your pin graphics.
To make things even easier, consider creating a Pinterest workflow, so that pinning becomes part of your regular content creation process instead of something you have to carve out time for separately.
Use Keywords Strategically
Since Pinterest isn’t your average social media platform and instead more of a visual search engine, it’s important to know that the platform heavily relies on keywords in your pin titles, descriptions, and boards to surface your content, just like SEO for Google!
When you use keywords that people are searching for, your content will be more likely to populate in their search results, giving your private practice the opportunity to grow like you want it to.
This is why knowing what keywords to target is so important – both for Pinterest and SEO purposes and if you aren’t sure how to conduct that keyword research, Studio Adagio can help!
Don’t Neglect Your Visuals
Speaking of being a visual search engine, we want to emphasize the importance of making sure your pins are designed in a way that will catch attention in a scroll-heavy feed.
When designing your pins for your private practice, try to use vertical graphics with clean layouts, bold and readable text overlays, and colors that reflect your brand. High-quality, eye-catching visuals will help your content stand out and encourage users to click through to learn more!
Link Back to Your Website
Many social media platforms have one goal in mind: keep the user on their platform as long as they can. That’s why it can sometimes feel like you’re penalized by the algorithm when you create content that encourages users to click out of the app.
But Pinterest? It’s the exact opposite! Pinterest actually encourages users to exit the platform by clicking the links in your pins, which is AMAZING news for you.
With that, however, it’s important that every single pin you create serves as a pathway back to your practice. Whether it’s a blog post, resource, or service page, make sure your pins include a clear link so potential clients can easily take the next step.
By combining these best practices with intentional Pinterest marketing strategies for your private practice, you’ll turn Pinterest into a reliable platform for building brand awareness, attracting new leads, and ultimately growing your practice!
Ready to start marketing your private practice on Pinterest?
Overall, Pinterest isn’t just a platform for DIY projects or home decor – it’s truly a powerful marketing tool for private practice clinicians when done strategically.
By implementing thoughtful Pinterest marketing strategies, you can increase your visibility, share your expertise, and connect with potential clients who are actively seeking the solutions you provide.
If you’re ready to start marketing your private practice on Pinterest, two essential steps will set you up for success: understanding your specific SEO needs and having a website that your pins can link back to, both of which are what we here at Studio Adagio specialize in!
Through our services, we help private practice clinicians create SEO-friendly content and custom websites that can help turn your Pinterest traffic into real connections and clients.