Gianna is the owner of her private practice, Mindful Mental Health Counseling. She reached out to Studio Adagio in 2024 wanting to “hit the ground running” with her newly established practice. Together, we gave her practice a professional brand, a modern website and visited her messaging & copywriting. By July 2024, her private practice website was setup and ready for launch when she took the leap. Within months of launch, this new site saw a 19% rise in organic search traffic and 13% more users. In this case study, we’re showcasing how strategic visuals and SEO help therapy websites thrive.
The Client and the Challenge: Building Trust Through Therapy Websites
When you’ve decided it’s time for a new therapy website, you’ve deciding to pursue a relationship builder. Many professionals believe that websites are just marketing tools; here at our studio, we position them as a personal mesh of your professional career.
Gianna reached out to Studio Adagio to create a website for her [soon to launch] private practice. At the time, she was with a group practice and was wanting to take the leap of her own. The goal of working together was to create an elevated, trustworthy online presence that attracted her ideal audience in NYC and NJ.
Because of the specific nature of her goals, we recommended she invest in our copywriting + SEO package. This was the best option for her to get specific of her ideal client and find an SEO strategy that specifically targets them on Google Search.
Therapists consistently tell us to make users “feel at ease before they ever step into therapy” so we kept that in mind with Gianna’s branding.
High-level win: Soon after launch, her engagement rate across all traffic channels averaged 50%+ meaning that the new brand + website design kept users on her website longer.
Phase One – Branding for Therapists: Crafting a Calming Identity
It’s not uncommon to receive an inquiry at our studio asking for website design only. There is criteria where we’d only complete a website design for a therapy. However, if there is a lack of branding or if it feels outdated in comparison to the goals that the therapst has, we’d recommend adding a branding onto your website design.
If you don’t have a brand that you love, you’ll never like the website! It’s essentially placing a band-aid over a sore, only to revisit it at a later date. Visual storytelling starts at the branding.
This is the exact conversation we had with Gianna back in early 2024. Her branding goals were similar to what we see across the therapy industry: to feel warmth, professionalism and promote the message of mindfulness.
In just a few weeks, Gianna left with a moody + calming color palette and a suite of logos that visually communicated the tone of therapy she envisioned.
High-level win: The new visual identity created consistency across pages, contributing to a +13% increase in active users and improved return visits.
Phase Two – Website Design and Copywriting: Turning SEO Into Connection
Once the branding was complete, we moved into design, development and copywriting. At our studio, we tend to tackle copywriting + SEO simultaneously with the website design. We feel that words and strategy should be narrowed down first, before presenting the website design.
We can make anything pretty, but if it’s not functional, it simply doesn’t matter.
Gianna’s website copywriting was optimized specifically for local SEO. With her practice being in a highly competitive and saturated market (NYC), it was important that we focused her keyword strategy on the correct search terms. We moved forward optimizing the website for intentional-based keywords such as “anxiety therapist in nyc” or “therapy for people pleasers in nj”.
As we implemented the copywriting into the website design, we opted for a modern, minimalistic user experience. This mirrored the personal styles of Gianna, the branding as a whole and the approach she takes with her clients in therapy. Most therapy websites can feel sterile and too educational. Instead, we wanted Gianna’s to feel clear of call to actions, organized navigation and minimal distractions.
High-level wins:
- Organic search sessions up 19.1%
- New users up 13.3%
- Visitors now spend 27–33 seconds per session on average
Phase Three – SEO & Content Strategy: Growing Visibility with Blog Posts
Once Gianna officially launched her private practice website into the world, she reached back out to out team to move forward with a blogging content strategy. Because of working with our team on her copywriting and SEO optimization, she learned that in order to fully optimize SEO, you have to be consistent with new content.
Since early 2025, we’ve been working with Gianna in our SEO Blog Boost package. We provide 6 blogpost outlines per quarter, optimized for the keywords that her website needs. From there, Gianna writes the content and sends it back to our team where we publish it online for her.
With her blogposts, we want to target content that is educational, localized and relatable as a therapist. This strategy has worked for many therapy websites that we see on page 1 of Google Search.
High-level win: New blog posts began ranking within weeks — one of them generated 15%+ growth in total blog pageviews, validating the long-tail SEO strategy.
Takeaways for Private Practice Owners
Therapy websites work best when they blend emotional branding visuals, a thoughtful user experience and SEO-optimized copywriting. If you’re unsure if your website is performing correctly, we recommend auditing the website by answering the following questions:
- How often do you get leads (or inquiries) from your website?
- If you get inquires from your website, are they easy “yeses”?
- Do you find yourself hiding behind your website design?
- Does your branding visuals feel like “you” and something you’re confident in sharing?
- Are you appearing on Google Search? Hint: look at your Google Search Console to see!
When your therapy website mirrors the environment you cultivate in sessions, potential clients will feel trust before they inquire. That way, when they do, it’s an easy yes!
Ready to Build a Therapy Website That Connects?
Studio Adagio specializes in private practice website design. We design therapy websites, dietitian websites, PT websites and NP websites. You can find even more projects on our porfolio.
Work with our team to create something that feels like you, while also attracting the eyes of your ideal audience.
