When Nourishing NY first partnered with Studio Adagio in 2021, they wanted a new look, a new name and a better website. They wanted a brand that reflected their expertise and positioned them as the only option for eating disorder support in NYC. More importantly, they needed a long-term SEO for private practice strategy that would create sustainable growth.
Fast forward to 2025, and their practice has transformed. What started as an outdated brand and underperforming website is now a thriving online presence that generated 70+ client inquiries per month – a 350% increase in four years.
Here’s how we guided Nourishing NY through each phase of their growth and why long-term SEO for private practice was the game changer.
Phase One: Setting the Foundation with Branding & Website Design (2021)
The challenge: Their branding didn’t reflect the professionalism that Registered Dietitians have with their clients. We needed something that felt elevated while also feeling approachable. Their Squarespace website was not properly optimized to attract and convert clients.
Our approach: You can read more about the project recap on this post. But here’s an overview of what we decided to do:
- A full rebrand with name change and new visual assets to create a credible brand
- Redesigned Squarespace website that put user experience as a priority
- Copywriting that used verbiage their ideal clients would understand
The result: This was Nourishing NY’s first step toward’s standing out online. Their new brand positioned them as fun, outgoing and someone that their clients may want to reach out to.
Takeaway for private practice owners: Start your foundations strong. Both your brand + website should reflect your values and expertise.
Phase Two: Building Visibility with Full SEO for Private Practice (2022)
The challenge: Even with a newly designed brand and website, continuing an SEO strategy is essential to the performance. They were not showing up in local search in a very saturated market (NYC).
Our approach: We recommended our fullest SEO management package to get their foundations started. Nourishing NY kept this strategy up for one year.
- Comprehensive keyword research targeting New York nutrition services.
- On-page SEO optimization and site structure improvements.
- Ongoing blog strategy to boost rankings and visibility.
The result:
- Inquiries jumped from as few as 16 per month to over 40 per month by the end of 2022.
- Website traffic steadily increased.
- Those that did inquire were ideal and easy “yeses” to move forward.
Takeaway for private practice owners: A well-designed website and brand are great – but continuance of SEO is key to growth. SEO is what makes your website discoverable while the design + visuals help with conversion.
Phase Three: Maintaining Growth with Blogging (2023-2024)
The challenge: After a full year of intense SEO work, we collectively agreed that we were at a point of maintenance. Nourishing NY simply wanted to maintain their current ranking without the intense investment as full SEO management.
Our approach: We transitioned them to our SEO Blog Boost package. This delivers consistent blogpost outlines every quarter along with keyword tracking to ensure they are staying on top of their keywords. If they want to focus on maintaining a particular bunch of keywords, we cater posts to those.
The result: Nourishing NY has consistently maintained steady traffic and ranking for their targeted keywords. This showed that a lighter SEO approach can still deliver meaningful results after a strong SEO foundation has been set.
Takeaway for private practice owners: You can be flexible with your SEO strategy. Scale up when you have particular goals in mind (i.e. growing to 50 inquiries per month) and scale back when you want to maintain.
Phase Four: Scaling Up with a Brand Refresh + WordPress Redesign (Current)
The challenge: As Nourishing NY continued to grow, their brand needed to evolve with them. Squarespace no longer offered the technical flexibility we needed to take their SEO to the next level.
Our approach:
- A brand refresh to mature their visual assets.
- Migration from Squarespace to WordPress for stronger SEO capabilities.
- Continued SEO management with a focus on content expansion and keyword growth.
The results (as of August 2025):
- Page one rankings for 17 of 23 tracked keywords.
- Improved rankings for 10 keywords (including a jump to #1).
- Maintained a #1 position for another high-value keyword.
- Google Analytics shows:
- +341% year over year increase in active users
- +342% year over year increase in new users
- +378% year over year increase in engagement
- Most importantly, Nourishing NY now generates 70+ consistent monthly inquiries.
Takeaway for private practice owners: As your practice grows, your website and SEO strategy need to evolve too. What worked in year one won’t necessarily serve you in year four.
The Impact of Long-Term SEO
Over the span of four years, Nourishing NY’s website went from underperforming to thriving. You might be thinking that four years of work is a long time, but when looking at the longevity of a private practice (spanning 20+ years), it’s short.
Their numbers speak for the impact of long-term SEO focus:
- 350% growth in inquiries (16 → 70+ per month).
- 341% increase in website traffic year over year.
- Consistent page one keyword rankings for their most important services.
Beyond the numbers, the Nourishing NY team has also:
- Hired out more practitioners allowing them to help more eating disorder individuals
- Gained peace of mind where their clients come from
- Grown in-network to additional insurance companies to provide more support
By working with Studio Adagio as their strategic partner for branding, website design, SEO and copywriting, they’ve seen real-time results so that they can focus on providing services to those who need it.
Frequently Asked Questions About SEO
How long does SEO take to show results?
Most private practices start to see measurable results in 3-6 months. Significant growth comes from consistent, targeted strategy which is what propelled Nourishing NY. Measurable results of SEO can be shown as new keywords appearing or pages seeing increased traffic.
Is SEO still worth it in 2025, given AI and paid ads becoming more popular?
Yes. There is a time and place for things like AI and paid ads. I.e. if you need a certain quota by a certain timeframe (i.e. I need 5 inquiries in one month), paid ads can be beneficial. An SEO strategy works best with time limitations aside. Search engines (and AI) actually still rely on blogposts to source their information. A top referral source of Nourishing NY is actually ChatGPT.
Do I need a WordPress website for SEO?
No. As discussed in this post, Squarespace can sustain a website for a long time with a targeted SEO strategy. However, in comparison to WordPress, it lacks advanced features. It’s great to start with Squarespace if WordPress overwhelms you. Eventually, we’d always recommend moving to WordPress.
How much should a private practice expect to invest in SEO?
Budgets vary on the need. Most private practices benefit from consistent, monthly support. You can search around for professionals that fit your budget. At Studio Adagio, you can expect anywhere from $1,500 – $4,000 per quarter.
Does blogging actually help with SEO?
Absolutely. Blogs are a way for your website to consistently push out content around the keywords your ideal audience is searching. By doing this, you can expect an increase in traffic and domain authority. Both of these factors affect SEO.
What’s the difference between Full SEO Management and the SEO Blog Boost?
- Full SEO Management: Comprehensive — includes keyword research, site optimization, technical improvements, and ongoing blog/content written for you.
- SEO Blog Boost: Focuses on strategic, optimized blog outlines to maintain or grow rankings. A good choice for practices with a solid foundation who want to sustain momentum.
Can I just do SEO once and be done?
No – SEO is ongoing. As your professional design team, we equip your website with SEO tools during launch. This includes optimizing the site for keywords throughout content, SEO titles, SEO descriptions and image alt text. Post launch, it’s up to you to maintain the strategy. Long-term, consistent efforts are what Google likes to see.
Why Studio Adagio?
We love working with private practice owners. At Studio Adagio, we understand the data and strategies that go into the needs of your practice. We love that Nourishing NY values having a strategic partner to:
- Provide branding, website design, SEO & copywriting all under one “roof”
- Adjust based on your needs – from Squarespace to WordPress, full SEO to Blog Boost, we can meet you where you’re at.
- Get you proven results – the data says it all!
Ready to Grow Your Private Practice?
If you’re a dietitian, therapist, or clinician ready to scale your practice with long-term growth strategies, Studio Adagio can help. Apply to be a client below.
