5 Overlooked Private Practice Marketing Platforms
As a private practice clinician, marketing can often be one of the most overwhelming things for you to do. Oftentimes, you simply have the heart to serve your clients and you don’t want to spend hours on Canva trying to perfect the most engaging Instagram carousel. But the thing is, private practice marketing isn’t optional. […]
Therapist Websites Should Be Powerful: Sound Mind OCD is Proof
Therapy is a very personalized client-patient relationship. There are all kinds of therapy specialities from trauma, EMDR, anxiety to general family + marriage counseling. Finding the right therapist is determined by feeling “understood” and comfortable. Some therapist websites come off too sterile, while others feel calming and comfortable. In this post, we’re going to be […]
How To Market Your Private Practice with National Awareness Days
When it comes to figuring out how to market your private practice, one of the biggest challenges is finding ways to stay visible and relevant without constantly creating brand-new content or feeling repetitive. It’s also important to approach your private practice marketing with authenticity and grace, especially since many of the topics you address can […]
Google Search Console VS. Google Analytics: Why You Need Both and How To Set Them Up On Your Site
If you’ve ever heard someone talk about SEO (Search Engine Optimization), then you’ve likely heard that conversation paired with the talk of things like Google Search Console vs. Google Analytics. And if you’re not the techy type, it might’ve made your eyes glaze over. Trust us, we get it! In our brand and web design […]
What to Avoid After Launching Your Branding for Private Practice
Launching your brand is a huge milestone, but branding for private practice doesn’t stop once your website or brand goes “live”. As your practice grows, it’s easy to fall into common mistakes that weaken your brand and confuse potential clients. From slipping consistency to outdated messaging, these pitfalls can quietly hold back your growth. In […]
How to Use World Mental Health Day in Your Mental Health Marketing Strategy as a Private Practice
Marketing your private practice as a mental health professional can sometimes feel uncomfortable, because after all you’re in the business of care, not sales. But that doesn’t mean your mental health marketing has to feel gimmicky or slimy. When done thoughtfully, your strategies for marketing your mental health services can be about connection, education, and […]
Designing for Growth: Branding for Private Practice as You Expand
If there’s one thing I want you to take away from this post, it’s this: branding for private practice is not just about making your logo pretty. As a clinician in a highly professional environment, your brand will communicate a lot about your trust, values, professionalism and future growth. DIYing your branding is okay, until […]
Local SEO for Therapists: How to Attract Nearby Clients
Have you ever started googling something, like a restaurant or nail salon, and without even finishing your sentence, Google suggests the phrase “near me”? That’s because when people are searching for a physical location, they are typically looking for a local option. And the businesses that get shown in the results of those “near me” […]
Try These Pinterest Marketing Strategies for Your Private Practice
When you think of Pinterest, you probably think of decorating ideas, recipes for your next family meal, or a step-by-step guide for that DIY project you’ve set your mind to. But Pinterest is so much more, especially for business owners, including private practice clinicians. In fact, the platform has become a powerful place to showcase […]