For me, the about me page on your website is the hardest to write. You’re probably thinking, “Why? It’s about yourself! That’s so easy!”. However, as a website designer, I think more about how to write an about me page that builds trust and communicates who you are to your core. In this blogpost, we’re reviewing how to write an about me page for your website that actually feels like you! Read more below.
Why Your About Me Page Is One of the Most Important on Your Website
I encourage you to take a look into your Pages and Screens report within your Google Analytics account. This report will detail which pages perform the best on your website in correlation to the overall traffic of the site. Most of the time, the about me page is always in the top ten pages of private practice websites reports.
A common myth in the website design world is that the about me page should only be about telling readers of who you are, your values and why you decided to do the work you do. While that’s true, your about me page is your first chance to build trust with potential clients. This page is normally where readers go to see if they’ll mesh with you personally. If they think they will, they’ll normally move forward with reaching out.
Throughout this post, we’re going to be explaining the premise that how to write an about me page isn’t about you – it’s about how you can help them. If you’ve found yourself writing your own website copy and are struggling with this page in particular, read more for tips to make it better!
How to Write an About Me Page That Builds Trust
With trust being the goal of an about me page, let’s review step by step on how to write an about me page for your website.
Open with words that speak to your ideal clients struggle. Again – your about me page is not about you, it’s about them. Some of the best about me page examples don’t open up with a “Hi, I’m Name!” intro, they open up with a story. We’ll dive more into some good examples below.
Share your why / your story. Your story can relate to your ideal clients’ stories. Often, the reason why you’ve jumped into clinical space is because of similar struggles that your ideal clients have faced. Sharing this helps them to feel connected to you and like an “oh, she gets me” moment.
Be clear in how you help them. After being relatable with your story, it’s important that they understand how that correlates to your specialty. Be clear with how you help them and why it’s important to provide the solution they need.
Ensure your tone is on brand. If your brand is more bright and bubbly, make sure your tone is communicated in the copy. This ensures everything is clear and consistent across platforms.
End the page with clear call to action. There needs to be a way for your readers to reach out to you, should they decide to on this page! We choose to link out to services pages, but you can also link to a discovery call or application.
How to Make Your About Me Page Visually Engaging
You cannot forget visuals of a website design! It’s important that your about me page matches the vibe and brand direction of all other pages on your website. We are biased – but design and branding is truly the support system of written content on a website. Here’s a few ways to make your about me page more visually engaging:
Pick photos that really showcase your personality. As a clinician, you don’t want to come across overly sterile on your website (think – professional headshot). Instead, pick photos that truly represent you: laughing, working, engaging with clients, etc.
Utilize headings and whitespace. Breakpoints in your text is your friend! Utilize headers (i.e. the larger text than paragraphs) to break up text and give it a buffer with blank space, or whitespace. Pro tip: headings are also important for SEO!
Use your brand visuals. We love an about me page that uses variations from your brand suite. Here, maybe use your tagline or submark to bring some fun into the page!
What to Include on Your About Me Page (Checklist)
If you’re wanting the simple, skimmable and concrete answer to how to write an about me page, here’s a checklist that’s easy to review!
- A headline that speaks directly to the reader.
- Start with something that reflects your value or how you help them – not just your name. Example: “Helping Anxious Women Feel Safe in Their Bodies Again” is more engaging than “Hi, I’m Chloe”
- Your story – but make it relevant.
- Share your story of why you dove into private practice, but ensure it gets the message across why you’re the right fit for your clients.
- A professional, yet approachable photo.
- The point of an about page is also to get to know you. We love putting a face to a name!
- A short bio with credentials listed.
- What sets you apart is your credentials – be sure to list them all out.
- A clear call to action.
- Be sure to direct readers to a certain “thing” to do – whether that’s book a call, read more FAQs or apply, make it clear.
Real Examples of Great About Me Pages
These about me page examples are designed by Studio Adagio and we adore the design, layout and content on each of them. When learning how to write an about me page, it’s important to reference samples that you like, too!
Therapist Website About Me Page, Laura Sandoval Therapy
This website immediately captures the pain points of her ideal clients and tells a story of why Laura began her private practice.
Dietitian About Me Page Example, ADHD Nutritionist
This about me page does a great job at telling a story while also relating it back to the struggles that the ideal client faces. It’s an easy choice of who to work with!
Eating Disorder Private Practice About Me Page, Nourishing NY
If you Google, “How to write an about me page”, I’d like this page to come up if you’re a group practice. This page does great in SEO and feeling approachable while also professional in teh eating disorder space.
Need a Website That Feels Like You?
If you are searching how to write an about me page and find this blogpost, it’s time to work with a professional. At Studio Adagio, we’ve specialized in dietitian and therapist website design and know what it takes to make an about me page perform well.
Having a website that feels like you is important; by working with our team, we combine design and strategy to ensure your website is your personality and style!
Apply to work with our team HERE or take our quiz, “What Should I Focus In My Private Practice Right Now?”.
