Maybe you’re “all in” to SEO or maybe you’re completely new to the ballgame. Either way, you know SEO is something you should be focusing on within your private practice. In this post, we’ll be discussing by seo services for therapists are one of our top performing offerings because it helps out with therapist website growth.
Are Clients Finding You… or Just Scrolling Past?
Before we dive into the SEO services for therapists that we offer (and why), we want you to ask yourself: are clients finding you or are they scrolling past?
In October of 2024, I became a mom. I outsourced everything to my team because I wanted to step back and take time away to relish in being a first time mom. Prior to this period, I worked very hard on our SEO strategies to ensure that our clients would find us, without myself or our team having to sell online.
The benefit of SEO for therapy practice is steady growth. The shelf life of a blogpost can be many years, whereas the shelf life of a social post is a few days or a week at most. Paired with other platforms like Pinterest, blogposts can bring in steady traffic to your practice for years to come.
Many therapists struggle with their online growth and search visibility mainly because they don’t know what to blog about or the basics of SEO itself. There are many aspects of SEO and it’s important to know them all and what they mean:
- Keywords
- Meta Titles
- Meta Descriptions
- Image alt text
- On-page SEO
For the rest of this blogpost, we’ll be discussing SEO in depth and how each of these terms are involved in our seo services for therapists.
What Are SEO Services for Therapists (and Why They Matter)?
In easy terms, SEO is the process of helping your website show up when people search for therapy services or terminology on Google. The whole point of investing in SEO services is to establish connection and trust with your ideal clients before they ever even reach out.
In the online mental health and private practice space, there are many competitors to think about. There are likely similar therapists in your area or online that target the same audiences you do. By knowing, understanding and investing in SEO services, you can have one leg up on competitors by targeting the hidden audiences who search online.
SEO is how you make your website shows up when someone searches the exact type of support you offer– whether it’s “anxiety therapy near me” or “online therapy for new moms”. Which keywords you show up for is determined on your personalized strategy.
How SEO Grows a Therapy Practice
We all want real, tangible results when it comes to anything we invest into our business. I truly believe SEO and design have great return on investment, even though it’s not immediate.
It’s generally recommended to focus on an SEO strategy for 6-9 months before making adjustments and determining if “it’s working” or not. As you focus on a determined SEO strategy, you should be seeing:
- More qualified leads
- Visibility on Google Search (verified via Google Search Console)
- An increase in traffic (verified via Google Analytics)
Because everything comes with context, let’s dive more into those real-world metrics and what you should actually be seeing to grow your online therapy website.
More qualified leads.
As our Director of SEO & Copy Strategies has said multiple times, if you want a set amount of leads in a short amount of time (i.e. I need 3 inquiries by next month) SEO is not where you’d want to put your focus – that would be ads. SEO is a long term game and while we cannot guarantee a certain amount of leads from your website per month, we can guarantee you will see more qualified leads. This means, those that do inquire are likely a “done deal” when it comes to working together.
Visibility on Google Search.
The entire external purpose of SEO is to show up more on Google. If you have never invested in SEO services, you may have never shown up on Google before. Google Search Console shows us what queries (or words) people are searching for your website to come up. It also will showcase clicks from that query, which is a helpful metric to see.
An increase in website traffic. With more visibility on Google Search, this means more traffic onto your website. I wouldn’t expect a large jump here if you are a newer website, but steady growth overtime is key.
What’s Included in Our SEO Services for Therapists
At Studio Adagio, we have two smaller tier SEO management options aside from our full management on SEO. Below, we’ll provide a quick breakdown of what’s included in our SEO services for therapists:
SEO Starter
This is our lowest SEO tier. For therapists who want a clear roadmap, keyword strategy, and action plan—then prefer to implement on their own schedule.
Included:
- Initial SEO Audit Call
- Keyword tracking for 10–20 high-impact terms (selected by our team)
- Strategy for 6 keywords, with up to 8 action items
- Technical SEO insights
- A detailed workbook summarizing all findings and how-tos
AKA: You get the SEO insights and direction — so you or your VA can make it happen.
SEO Blog Boost
This is our most popular, middle tier SEO package. For clinicians who want SEO results, but don’t want to DIY the backend or the blog.
Included:
- Initial SEO Audit Call
- Keyword tracking for 10–20 high-impact terms (selected by our team)
- Strategy for 6 keywords, with up to 8 action items
- Technical SEO insights
- Up to 6 SEO blog post titles + outlines (that’s 1.5 optimized posts/month)
- A detailed workbook summarizing all findings and how-tos
AKA: You get a content plan, built on SEO strategy — without having to research or guess what works.
Lastly, we do offer Full Service SEO Management for Therapists, which is when you hand off everything to our team – publishing & writing blogs, too! If you are interested in booking any of these, apply for a call to see which is the best fit for you.
Why Therapist Website SEO and Web Design Go Hand in Hand
Something that is important to note about SEO is that we recommend getting a branding and website design professionally done before diving into your SEO. We can put great effort into your SEO (and get results) but without a consistent, strong brand, your website will struggle to connect visually.
Therapy websites without a brand visual appear less professional and serious. Branding visuals help create a cohesive look with your logos to your value system and messaging. If you don’t have a professional brand, apply here.
Lastly, a professional therapist website is essential to connecting SEO to user experience. Much of SEO is copywriting and keyword research paired with design. If the website design lacks, the content won’t resonate as much as it can with the ideal client.
Common Myths About SEO Services for Therapists
Daily we hear that “SEO is too technical” or “you should be able to fix my SEO with one try”. Each of these are myths and we’ll explain why below:
“SEO is too technical”. Many therapists assume that SEO means coding. So, they avoid it entirely. This is not the case! SEO is more about clear communication than it is coding. While the technicality of SEO is addressing things like meta titles, descriptions or keyword research – we handle those things for you in any of our SEO services for therapists. At the core, SEO is about helping your ideal clients find you for what they are already searching for. It only requires you to have an understanding of what your ideal client likes!
“SEO is a one-time fix”. We get it – not seeing immediate results on an investment is frustrating. Trust us when we tell you, SEO is a long-term game. Many therapists believe that once your website is “setup” with SEO, that you’ll always receive leads via SEO. This is not the case! SEO is like therapy: it’s about consistently showing up, keeping your site healthy and adapting to change of what Google prioritizes at the time.
Whether you are confident in your SEO skills or need a little help, Studio Adagio is your trusted parter for your private practice.
Final Thoughts: SEO Services for Therapists Build Real Visibility and Trust
We are a bit biased, but SEO services for therapists is an area of your private practice that will build real visibility and trust with your ideal clients. While it’s a long term investment, it will have long term benefits such as:
- Growing a waitlist of ideal clients
- Not having to market yourself on social media
- Understanding how to structure your content pipeline with SEO in mind
If you are a parent who also works but is tired of marketing yourself daily on Instagram by posting your booking link, SEO is the service you should focus on. However, if you’re not sure, consider taking our quiz, “What Should I Focus On In My Private Practice Right Now?” to get catered results and resources to what you should focus on at the moment.
When you’re ready to dive into the SEO world, apply to work with our team.
