I’ve been a dietitian website developer for seven years now. I know what it takes to make a website perform well and sustain years of economic changes. Many dietitians launch their websites themselves because they’re on a budget– it’s perfectly normal to do this route. However, as your practice grows (and it will), you’ll find that the DIY website you’ve got online is not keeping up with your experience. In this post, we’ll be covering key signs it’s time for a website redesign and what you can expect going through this process as a dietitian.
Why Your Website Matters: Insight from a Dietitian Website Developer
As the owner of your private practice, you have to be the face – the one generating leads, creating social media content and doing all the backend client logging. There will come a time where these things fall in the cracks and you’ll realize that you’d rather be helping people instead of operating your practice.
Your website can act as a first impression and a marketing expert on your team. Potential clients who are seeking support with their health can Google their symptoms, your website will appear and they learn about you before you had to do anything. It’s a dream, right? At Studio Adagio, this is where our professional expertise comes to play. We build websites with SEO in mind, so that you can scale with ease knowing your website is aligned with where you want to go.
As a dietitian website developer, we’ve seen real results on how a strategic website redesign and rebrand can completely shift the growth of a practice. Take our client Nourishing NY who started as a two member private practice and has since grown into a large group practice. In the end, a professional, well-branded site builds trust and encourages users to take action.
7 Signs It’s Time to Redesign Your Website
We often find these signs below are common reasons why dietitians reach out to our team ready for a website design or rebranding.
1. Your Website No Longer Reflects Your Brand
If your niche, tone, visual preferences or services have shifted, you need a redesign. When this happens, your website no longer reflects your brand.
Example: You now serve PCOS clients but your copy still talks about general weight loss.
2. You’re Getting Traffic But Not Clients
First, kudos to you for tracking your website traffic. However, if your current site lacks clear calls to action or the layout feels clunky, people won’t book. A dietitian website developer like us at Studio Adagio can design with conversions in mind for your specific clients.
3. Your Site Is Slow or Glitchy
One of the biggest issues a website can have is being slow. Our attention span only lasts a few seconds. If your website has speed issues, broken links or an outdated mobile experience, potential clients will be driven away.
Hot tip: These technical issues also cause red flags for SEO.
4. Your Services Have Evolved
If you are offering a new group program, course or 1:1 package but your website doesn’t mention them at all, it’s confusing. A website redesign allows you to realign your site structure and content with your current business model.
5. It’s Hard for You to Make Updates
Okay, we get it. Not everyone needs to be on WordPress like that random business coach has told you. If you dread logging into your site or rely on others for small changes, you need help. As a dietitian website developer, we help clients switch to platforms that are suited for their comfortability with technology.
Note: We always prefer WordPress! However, it’s not suited for those who lack technical skills. If this is you, we’d recommend Squarespace.
6. You’re Not Showing Up on Google
It’s 2025 and you need to be showing up online. If your website is not optimized for SEO keywords, local search or alt text, you need help. A redesign is the perfect time to revisit your SEO strategies and build in foundational tools to help you rank on search.
7. It Just Feels Outdated
We’ve seen it all – it’s common for husbands or random tech friends to create your website. If you are hesitant to share it with others, it’s time for a redesign. Your website should feel as modern, credible and professional as the care you give to clients.
What a Website Redesign Looks Like with a Dietitian Website Developer
Having an entire website redesigned–especially if you have had it online for long or it’s large–feels scary at first. I know this because we just redesigned and rebranded ourselves. Because our team specializes in work for dietitians, we know the optimal pace and results that you need.
Start with discovery. All clients are filtered through our application and discovery. We hop on a 30 minute call to learn more about your goals and review the hypotheticals of what it looks like to work together.
Onboarding + strategy. After your contract and deposit is received, we begin onboarding and strategy. This includes receiving an in-depth intake questionnaire and call with our design team to review the best plan of action according to your ideal client.
Design + development. All websites begin with what we call a wireframe. Essentially, it’s a mockup of a website concept that we want to develop. We present a homepage to you and gather feedback. From there, we take the approved concept and develop right within your platform.
Launch and review. At the end of our process, we visit SEO, brand alignment and mobile responsiveness prior to launch. Once we do a final review, it’s time for launch! Post project, we ask that you add us as admin to gain access to your Analytics and Search Console.
As a dietitian website developer, we have experience working and integrating with your CRM platforms such as PracticeBetter, Healthie and SimplePractice. There’s no need to tell us what to do – we’ve got it covered!
What to Expect After a Website Redesign with a Dietitian Website Developer
After your website redesign from a professional dietitian website developer, you should expect:
- Clearer messaging that attracts ideal clients.
- Increased inquiries and more “ready to book” individuals.
- Confidence in sharing your website and growing your online presence
- Visibility on Google Search (we always say to review this after 6 months)
As a reminder, it’s important to give your website time on the internet to grow and gain traction. It’s unrealistic to expect an increased amount of inquiries after one day of launching a website. We’d recommend reviewing a long term game and monitoring performance in quarterly increments.
Ready to Redesign? Work with a Dietitian Website Developer
We hope that this post gives you confidence on why working with a dietitian website developer who knows your audience, platforms and preferences before you do. By working with dietitians over the past seven years, we’ve been able to see the inside of several private practices and see real-life results from working with our team.
We invite you to apply to work with our team if you’re ready to get started. If not, we have a FREE QUIZ that will help you identify if redesigning your website is what you need at the moment.